RE-BRANDING: As described by Wikipedia is a Marketing Strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
Thinking of Re-branding? Its important to ask the following questions so you can stay true to your brand, right customer take notice, and its powerful enough to have an impact.
Partial Re-branding: This is a situation where brand has been firmly established but need little bit of tweaking because either they have outdated services or needs to be refreshed. In this case, company shouldn’t eliminate the Brand value, but merely make changes or update offerings.
Here is a our approach to Total Re-branding:
Sometimes Re-branding tells your customer that your company is continuously adapting and providing new ways to meet their demands. Build creative products that are well made in beautiful creative packaging.. Also, create a positive experience for customers as Apple has done in its stores. Most important thing to keep in mind is that customers want a better lifestyle and will respond to companies that they believe will help them achieve their goal.
What are your thoughts on Re-Branding and how important it is?